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ISSUE 06 · MAY 2026 A maternity edit
Kateryna Biedna

Cover story · the all-inclusive maternity edit

Soft.
Power.

Six Sydney mamas. One unhurried hour in a Tempe studio. A wardrobe of designer gowns, a chair for hair and makeup, a couch for the husband, a stylist who calls you by name. You arrive. The rest is taken care of.

Inside this issue —

I. The all-inclusive promise · p.04

II. Inside the studio · p.10

III. The investment · p.18

IV. Six mamas, six chapters · p.24

V. Reserve your date · p.32

Sydney · May 2026 · 32w
Sarah, on her last week before maternity leave.
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SOFT POWER · THE ALL-INCLUSIVE MATERNITY EDIT · ISSUE 06 ·  SOFT POWER · THE ALL-INCLUSIVE MATERNITY EDIT · ISSUE 06 · 

Section i · the promise

Most maternity studios sell photos.
We sell the last day of a season
you will never live again.

You will never be pregnant like this again. The light through the studio window will never fall on this exact silhouette. We freeze it. With designer gowns, a private wardrobe, professional hair and makeup, your husband’s hand on the bump, a child if you have one. All-inclusive. From AUD $1,300.

See the investment ↓

— you, week 32.

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I came in 33 weeks. Swollen, exhausted, certain no one could make me look like the photos I’d been saving for months. She did. I cried when I saw the gallery.

Nata B. · The Editorial · Eastern Suburbs

Section ii · inside the studio

Three rooms. Forty gowns. One quiet hour.

Tempe Studios — 637 Princes Hwy

20 min from Sydney CBD

Free parking · private entrance

Husbands welcomed.

01 / The Wardrobe
02 / The Light
03 / Husband
04 / Direction
05 / The frame
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Section iii · the investment

Three tiers. No hidden upsells.
Hair, makeup, gowns and partner photos are in every tier.

Tier I

The Story

$1,300

60 min · 15 frames · 2 looks

  • ·Professional hair & makeup
  • ·Designer gown wardrobe
  • ·Partner photos included
  • ·15 retouched digital frames
  • ·Same-evening sneak peek
most chosen · 64%

Tier II

The Editorial

$1,600

90 min · 30 frames · 4 looks

  • ·Pre-session styling Zoom (30 min)
  • ·Professional hair & makeup
  • ·4-look gown styling
  • ·Partner & older child photos
  • ·30 retouched digital frames
  • ·Same-evening sneak peek

Tier III

The Cinema Reveal

$1,900

2 hr · 50 frames · 6 looks

  • ·Everything in The Editorial
  • ·6-look styling, 2-hour session
  • ·50 retouched digital frames
  • ·Private Cinema Reveal screening
  • ·Printed fine-art keepsake
  • ·Frame & wall art consult

$300 reserve fee · deducted from balance · final invoice settled before session

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Section iv · six mamas, six chapters

Real Sydney women.
Not models. Mums.

— Sarah, 32w

“I was so nervous. By the second outfit I had forgotten the camera.”

— Mei, 30w

“I’ve never felt more beautiful. The husband shots are now in our hallway.”

— Emma, 33w

“I came in tired and left feeling like the woman I was before.”

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Section v · reserve your date

Three sessions a week.
Here’s what’s left.

May 2026

2

spots left

June 2026

5

spots left

July 2026

0

waitlist

Reply within 2 hours · Sydney daytime

I take it personally —
I’ll write back myself.

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